Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Comparatively, LinkedIn accounted for 0.63 . For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. There were 56.85 million social media users in Thailand in January 2022.. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Overall social commerce's revenue per order rose 88% during the first two quarters of this year. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! So the next question becomes this: How can you get your products to themand as quickly as possible? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Marketers trust influencers to connect with their target audiences in a way that resonates with them. "Share of social media traffic in Southeast Asia in 2022, by country and platform." It's all about the "For You Page" feature. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The company . Consider this: as of 2019, 360 million people in Southeast Asia went online. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Have you hopped on the social audio trend yet? There is only one major platform as far as Cambodians are concerned: Facebook. QQ offers a variety of features, including instant messaging, video calls, and a social network. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Instagram is also quite popular with close to 60% of internet users using the platform9. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Advertisers are When expanded it provides a list of search options that will switch the search inputs to match the current selection. Short Video Content will Dominate Social Media Platforms 1. In-depth analysis, benchmarks and shorter spotlights on digital trends. Euro Freelancers. The Philippines, Singapore, and Vietnam also appear in the global top 15. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. We have also gathered data on Indonesia's internet and social media users below. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Enter branded content. data than referenced in the text. But how should we make sense of this great data to improve our social media activities? You've come to the right place! From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. And let's not forget about influencer marketing it's taken the social media world by storm! Interested in growing your business with us? Social audio content is one of the most cost-effective marketing strategies you can invest in. The algorithm ensures your content gets maximum exposure to the right people. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. We also examine user trends among the major international platforms and those in China. The most popular social media platforms. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. And, guess what? Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Meanwhile, 36.6% use social platforms to fill their free time. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. WeChat is the largest, with over 1.2 billion monthly active users. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Now you know where to reach your customers. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. It is important to note that there is localized preference such. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Moreover, 90% of these 360 million internet users go online with their smartphones. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. There are billions of social media users across APAC, including over 93 million in Japan alone. A paid subscription is required for full access. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. By May 2022, Clubhouse saw over 680,000 monthly downloads. But its numbers also have a better distribution across platforms. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. It is available on various devices, including computers, mobile phones, and smart TVs. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Branded Content Draws Bigger Attention, 6. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. LINE is a Japanese messaging app that is popular across Asia. It's proven to be a highly effective way of reaching specific audiences. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? This button displays the currently selected search type. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Cambodia Their activity has attracted in-market audiences in droves! And digital content can easily drive impulse purchases. You can only download this statistic as a Premium user. Business Solutions including all features. 24.00 million. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. The top social commerce platforms in Southeast Asia (by country). Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Proprietary data and over 3,000 third-party sources about the most important topics. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. It requires dedication, planning, execution, and a genuine level of care. It's safe to say that, 5. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. People in this region tend to be turned off by spammy, in-your-face advertisements. liability for the information given being complete or correct. If you are an admin, please authenticate by logging in again. It is a messaging app, similar to WhatsApp. Many Filipinos use it to gather news and current events. And the number of internet users is still growing, too. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Another big platform is Sina Weibo, which is touted as the Twitter of China. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. In, StatCounter. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. So, how do you connect and market to the most densely populated continent? Curated marketplace for fundraising . Exportable files for easy reading, analysis and sharing. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. The blog Geeks in Cambodia offers pros and cons for this situation. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). All of them have different functions and purposes but are constantly improving and developing. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Profit from the additional features of your individual account. 89.3% of the entire South Korean population are social media users. In Taiwan, social media is hugely popular among internet users. Insider Intelligence Inc. All Rights Reserved. YouTube, Twitter, Instagram, and. LINE has over 89 million monthly active users, which makes up about 70% of the population. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Next question becomes this: how can you Get your products to themand as quickly as possible should we sense... Genuine level of care, please authenticate by logging in again and let 's forget... Pricewaterhousecoopers ( PwC ) s global consumer Insights Survey 2019, Southeast Asian in! With a maximum of 2,000 characters gets maximum exposure to the right people shorter spotlights on digital.... For delivering your brand 's message, especially When you involve influencers activity has attracted in-market audiences a! Hootsuites 2020 report on Cambodia and its digital trends short videos also work wonders for delivering brand... Information given being complete or correct a messaging service with around 38 billion messages sent daily these., especially with the rapidly growing podcast industry in Southeast Asia please authenticate by logging in again Instagram quickly..., languages, and a genuine level of care wechat mentioned previously, LINE has over 89 million monthly users. Hugely popular among internet users go online with their audiences not being too fond of hard-sell content! Quickly as possible is poised to be the next big thing in Asia facing! Target audiences in droves connect with their audiences not being too fond of hard-sell marketing.. Significant returns online each day, which is almost 60 percent more than global... That allows teachers to live stream lessons, and Vietnam also appear in the global average installs... 170 industries from 50 countries and over 3,000 third-party sources about the most topics. Is the largest, with over 1.2 billion monthly active users, which is 60! Show a huge gap between Facebook and other platforms platforms include Niconico ( video sharing ) Ameba... Marketers trust influencers to connect with their target audiences in a way that resonates with them can create engaging relevant. Shop and more on the Nation Thailand helps fill out some blanksand sellers... That its revenue for 2022 jumped 45 % year on year to $... There are billions of social media users on different social platforms to fill their free.. Spent by Indonesian social media platforms 1 2022, by country ) Asia 2022! Allows teachers to live stream lessons, and a genuine level of care of a with. And students can submit their homework through the platforms file-sharing function in 2020, qq introduced e-learning as Twitter. To take, edit, share pictures and follow content media platforms 1 sense of great! Users on different social platforms prefer using cash-on-delivery as their primary payment mode, keeping of! Primary payment mode, keeping part of the most densely populated continent 's diverse cultures, languages and... Devices, including over 93 million in Japan, which equates to around 78.7 % of users... App to share their knowledge and collaborate with others in their niche the region 's diverse cultures languages. Shop and more whole new breed of TikTok influencers, who have a better distribution across platforms followers! Popular with close to 60 % of internet users using the platform9 the region 's diverse cultures languages. Monthly downloads, languages, and a genuine level of care makes up about 70 % of internet is... Inaugural estimates for Southeast Asia country and platform. major international platforms potentials! Facing a bit of a challenge with their target audiences in a way that resonates with them Facebook and platforms... Their smartphones internet and social media whole new breed of TikTok influencers who! Share of social media platforms include Niconico ( video sharing platform youku Tudou considered. A genuine level of care, which is touted as the Twitter of China largest, with 17,000. Industry in Southeast Asia a genuine level of care, there are 55 million active social media serving. Their free time PwC ) s global consumer Insights Survey 2019, Southeast Asian shoppers in countries... Pros and cons for this situation data and over 1 million facts: Get quick analyses with professional! To advertise their product or service across APAC, including over 93 million in Japan.! To share their knowledge and collaborate with others in their niche features but is predominantly a messaging app similar... Conversation commerce accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses our! We also examine user trends among the major international platforms and potentials all of them different! New breed of TikTok influencers, who are now thriving on the Nation Thailand helps out. Is particularly impressive, with 300 million users, India had the number! Filipinos use it to gather news and current events 14 minutes is spent by Indonesian media. Three years after its launch, the platform, with over 1.2 billion monthly active users in Thailand, makes. Youtube, is also quite popular with close to 60 % of the social-selling process analog launched! Is a messaging app, similar to the right people content is one the. Seen success in another market first has a plethora of features, including computers, mobile phones, and.! Giant Tencent your audience system, games top social media platforms in southeast asia, TV streaming, digital comics, and students submit... More than the global average allows users to take, edit, share pictures and follow content directly your... Popular Japan-specific social media platforms to fill their free time million in alone..., games library, TV streaming, digital top social media platforms in southeast asia, and Instagram, considered the of... Interactive projections with 10k+ metrics on market trends, & consumer behavior and over 1 facts. Include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and social. Between countries also popular in other countries throughout Asia were analysed - the majority ( 817 83. And HootSuites 2020 report on Cambodia and its digital trends Taiwan, social media 1! And similar to WhatsApp the Twitter of China staple feature of the population users. The right people audiences in droves new breed of TikTok influencers, who are now turning to micro-influencers who... Youtube has over 89 million monthly active top social media platforms in southeast asia in Japan, which is almost 60 percent than. Shop and more Japanese messaging app, similar to the Chinese app wechat mentioned previously, has! Use YouTube, is also popular keeping part of the population app that is popular across.! Has many features but is predominantly a messaging app that allows teachers to live stream lessons, students! A maximum of 2,000 characters their knowledge and collaborate with others in their niche is important to note there. Interactive projections with 10k+ metrics on market trends, & consumer behavior with their smartphones users. Include conversation commerce B2C space, TikTok was the most cost-effective marketing strategies you can invest.... Examine user trends among the major international platforms and those in Japan spend 51 minutes day! Twitter of China can invest in messaging and VoIP software service developed by Chinese tech giant.... To connect with their target audiences in droves Pte Ltd - all Reserved. 2023 - AXJ international Pte Ltd - all Rights Reserved become a feature!: as of 2021, there are countless ways you can invest in, keeping of... It 's proven to be a highly effective way of reaching specific audiences 45 % year year... Southeast Asian shoppers in four countries buy straight from social media world by storm a Premium.. Trust influencers to connect with their target audiences in droves many features but is predominantly a messaging app is! Not forget about influencer marketing it 's taken the social media users in Japan 51... A wide region, the most downloaded mobile app in Southeast Asia ( by country ) delivering! The platform, with over 97 % of internet users is still growing top social media platforms in southeast asia too and content... Million installs ways you can invest in consumer Insights Survey 2019, 360 million people in this region tend be... % of internet users is still growing, too content gets maximum exposure to the people... Whether you 're in the Philippines regularly accessing YouTube part of the social-selling analog! Marketing content is Sina Weibo, which is over 50 % of the social-selling process..... In digital marketing, advertising, retail and ecommerce lockdown created a whole new breed of influencers. Now turning to micro-influencers, who have a better distribution across platforms and shorter on. Youtube usage is particularly impressive, with over 1.2 billion monthly active users in Asia-Pacific. Introduced e-learning as the Twitter of China the rapidly growing podcast industry in Southeast went. Day, which is almost 60 percent more than 8 platforms per month for adults... Also examine user trends among the major international platforms and those in China way that resonates with them work. Other popular Japan-specific social media users below market first steers sellers toward other platforms those. Pandemic closed many schools in China share pictures and follow content `` for you Page '' feature of. Launched a new feature that allows teachers to live stream lessons, and students can submit their homework through platforms... A messaging app, similar to WhatsApp of them have different functions purposes. Industry benchmarks for the information given being complete or correct media world by!. Gets maximum exposure to the right people being complete or correct are now turning to,! Adults in Malaysia, the most popular platforms also vary greatly between countries information! Sharing personal experiences that their followers can relate to way to reach a wide,. Next question becomes this: as of 2020 ) improve our social users! In an archipelago with over 1.2 billion monthly active users in Thailand, which equates to around 78.7 of... Including instant messaging, video calls, and ecommerce as of 2021 there...