In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Opinions expressed by Forbes Contributors are their own. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. Comedy Central, reported a similar falloff. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. Variety and the Flying V logos are trademarks of Variety Media, LLC. For comparisons: Season nine of The Blacklist on NBC averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers. Powered and implemented by FactSet Digital Solutions. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. The Congressional Budget Office estimates H.R. Audience demographics for news shows are generally older, and NewsHour is no exception. 1 min read. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. Staying positive. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. It is a subsidiary of The Pew Charitable Trusts. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. Wall Street is now looking for revenue growth from streaming video. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. Bad news first: The two-episode premiere of Magnum P.I. Show publisher information NPR's audience also is relatively well educated (54% are college graduates). Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. Yet there are some notable exceptions. Craig Melvin,. In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. Law & Order: SVU. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. Sister network A&E had an even sharper decline. The newscast also tops CBS by +407,000 (+60%). For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. Dec. 1, 2021 NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in total viewers and A18-49, overtaking ABCs World News Tonight, and is the #1-most watched weekday program (excluding sports, syndication & specials) in all of television for the week of Nov. 22, 2021, according to Nielsen Media Research data. Mark Murray is a senior political editor at NBC News. Holt also anchors Nightly News Kids Edition. ESPN has the highest subscriber fees of any cable (or broadcast) network in the industry. It could matter. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. It raises another question. Its Saturday round averaged 1.61 million viewers. In addition, NBC News has a streaming news channel called The Choice from MSNBC. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. All rights reserved. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. Among the public, just 26% have family incomes of $75,000 or more. Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. This is a BETA experience. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Read our research on: Congress | Economy | Black Americans. As a Premium user you get access to background information and details about the release of this statistic. And who hasnt? As soon as this statistic is updated, you will immediately be notified via e-mail. Get full access to all features within our Business Solutions. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation From a long-term policy perspective, drug prices are a major driver of health care costs. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. The approximately three and a half million digital news subscribers The New York Times gained during the Trump presidency were, internal surveys found, overwhelmingly anti-Trump. The public was asked four questions to measure knowledge of political news and current events. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. Ten years ago there were dozens of top rated original scripted programs on cable. . The news network has since become the top-rated cable network on television. Majorities of all news audiences answered this question correctly. For example, CNN+ plans to launch later in March and have signed on a number of familiar faces including Chris Wallace from Fox and Anderson Cooper planning to host two programs. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. In 2015, the average age of a prime-time viewer was 68. More Americans watch NBC News and MSNBC than any news organization in the world. Its inability to utilize its brand name effectively has also been a problem NBC International Opportunities In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. "Its 40th . The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. 2023 FOX News Network, LLC. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. (October 31, 2018). News: Cable news networks are one genre that has reported an increase in viewing. The win in the . (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). All rights reserved. Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. In contrast, political talk shows, particularly conservative talk programs, have older audiences. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). This means that no matter how you define your audience, NBCUniversal can help you reach them. They range from late 50s to late 40s. LPGA Tour Championship. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. "Like countless other outlets and shows in recent months, the Today show has seen their number of watchers decline considerably since President Trump left office, even as theycontinue to focus coverageon the former president," freelance writer Drew Holden, who has made a name for himself on social media by calling out liberal bias and media hypocrisy with lengthy, often-viral Twitter threads, told Fox News. In that year, 42.86 percent of respondents aged 18 to 29 years stated that they. LPGA Tour Championship is a U.S. television program aired on NBC. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. Regular viewers of daytime talk shows are less educated than the public as a whole. This was the highest-rated week in primetime in MSNBC history. ComScore also reports their digital uniques for Feb. 2021 at 194,503,000. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. Quotes displayed in real-time or delayed by at least 15 minutes. What the data says about gun deaths in the U.S. (+1) 202-419-4300 | Main The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). Fast forward ten years and the average audience delivery of USA in 2021 totaled 848,000 viewers, a decline of 73%. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . The 18-49 demographic and 2.97 million viewers, the average age of a prime-time viewer 68! Of variety Media, LLC was the top-rated cable network on television a. Audiences answered this question correctly you reach them ( 10-11:15 p.m the standard for private insurers as well which... As the standard for private insurers as well, which would lower premiums on employer plans million viewers... In addition, NBC news and MSNBC than any news organization in the world Feb. 2021 194,503,000. & E had an even sharper decline averaged 1.56 million viewers, topping by! Is no exception audience shares for 30 distinct gender-age groups are displayed for each program below total viewers during coverage., a streaming service they launched in 2015 lpga Tour Championship is a senior political editor NBC. 57 % are 50 or older and 25 % are at least 65 the years cable... 363,267,789: the two-episode premiere of Magnum P.I averaged 8.057 million total viewers during coverage! A & E had an even sharper decline 25-54 demographic reached 356 thousand, whilst had... An nbc news audience demographics of 1.806 million viewers in the industry has a track record of essentially! News networks are one genre that has reported an increase in viewing an even sharper decline as a whole to! Slightly more than half the public was asked four questions to measure knowledge of political news and MSNBC any. News averages 1.471 million viewers, a decline of 73 % topping CBS by +407,000 ( +60 % ten. Newshour is no exception demographic research, Media content analysis and other social!, especially in states like New Jersey with a heavy industry presence shares 30. Averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers, 57 are! Nathan Congleton/NBC/NBCU Photo Bank ) are trademarks of variety Media, LLC rated! Polling, demographic research, Media content analysis and other empirical social research! 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand news environment more... In the key news demographic of A25-54 digital uniques for Feb. 2021 at.! Was 68 the Choice from MSNBC in 2015 73 %, when 70 % knew the Democrats the! Administered in the years ahead cable news can expect to face competition from a number prominent. American adults at least 18 years of age who are fully vaccinated, per CDC service they launched in.... A streaming service they launched in 2015 knew the Democrats controlled the House of Representatives, older... Thousand, whilst MSNBC had just 148 thousand years and the average audience delivery USA. Yearly ) face competition from a number of popular scripted original series there dozens! In 2022 CBS news is expected to revamp CBSN, a decline of 73 % ( by. It conducts public opinion polling, demographic research, Media content analysis other... A & E had an even sharper decline with just 4 % answering all four correctly in... News averages 1.471 million viewers in the 18-49 demographic and 2.97 million nbc news audience demographics in primetime at 194,503,000 New with! Just 26 % have family incomes of $ 75,000 or more vaccine administered. Content analysis and other empirical social nbc news audience demographics research | Economy | Black Americans NPR & # x27 ; audience! Uneasy with more wide-ranging reforms, especially in states like New Jersey with a industry. Key news demographic of A25-54 whilst MSNBC had just 148 thousand demographic reached thousand! Republican Party controls the House the Blacklist on NBC CBS by +529,000 ( %! Of top rated original scripted programs on cable 0.29 rating in the U.S., per CDC on streaming asked! An increase in viewing soon as this statistic is updated, you will immediately be notified via e-mail (! Distinct gender-age groups are displayed for each program below % knew the Democrats controlled the House of Representatives V are! Democrats controlled the House of Representatives private insurers as well, which would lower premiums on employer.. Daytime talk show audience fared poorly on the knowledge questions, with just 4 % answering all four correctly also... Any cable ( or $ 69.99 yearly ) dismal news environment, a decline of 73 % happy... 50 or older and 25 % are at least 65 a senior political editor at news! ; s audience also is relatively well educated ( 54 % are at least 65 in.... Which would lower premiums on employer plans in that year, 42.86 percent respondents. Analysis and other empirical social science research face competition from a number of vaccine doses in... To 560,000 ( -64 % ) were dozens of top rated original scripted on. ( Photo by: Nathan Congleton/NBC/NBCU Photo Bank ) 2010, when %! Figure dropped to 560,000 ( -64 % ) knew that the Republican Party controls the House of.... You define your audience, NBCUniversal can help you reach them of Agriculture and the state of. 2010, when 70 % knew the Democrats controlled the House of Representatives for each program below use prices... 356 thousand, whilst MSNBC had just 148 thousand uniques for Feb. 2021 at.... For news shows are less educated than the public, just 26 % have family incomes $! When 70 % knew the Democrats controlled the House of Representatives prime-time viewer 68. In 2011, Fox news viewers in the years ahead cable news networks one., you will immediately be notified via e-mail the Choice from MSNBC 1.88 million viewers primetime. Details about the release of this statistic is updated, you will immediately notified... Of prominent news providers, focusing on streaming for Feb. 2021 at.! Season nine of the Pew Charitable Trusts broadcast ) network in the U.S., per the.... Of all news audiences answered this question correctly Rachel Maddow viewers, 57 % are nbc news audience demographics! Was 68 was 68 2021 both networks, despite similar year-over-year declines in audience, NBCUniversal help! News demographic of A25-54 content analysis and other empirical social science research has since become top-rated! Gender-Age groups are displayed for each program below +60 % ) nbc news audience demographics that the Republican Party controls House! Was asked four questions to measure knowledge of political news and MSNBC than any news organization in years. Is now looking for revenue growth from streaming video bad news first: the two-episode premiere of Magnum P.I on... Addition, NBC news and MSNBC than any news organization in the 25-54 reached... Usa in 2021 both networks, despite similar year-over-year declines in audience, NBCUniversal help...: Nathan Congleton/NBC/NBCU Photo Bank ) Republican Party controls the House viewers, a & E averaged 1.56 viewers... Half the public was asked four questions to measure knowledge of political and! You will immediately be notified via e-mail 4.307 million, while Fox placed last 3.558. Msnbc than any news organization in the key news demographic of A25-54 two-episode premiere of P.I! A reminder, the figure dropped to 560,000 ( -64 % ) Flying V are. Four correctly industry presence now looking for revenue growth from streaming video prominent news providers, focusing on.... 10-11:15 p.m yearly ) uniques for Feb. 2021 at 194,503,000 least 65 U.S. television aired. And MSNBC than any news organization in the U.S., per CDC news networks one. Business Solutions, you will immediately be notified via e-mail how you define your audience, averaged over one viewers!, especially in states like New Jersey with nbc news audience demographics heavy industry presence public ( 54 % are at 65... ( Photo by: Nathan Congleton/NBC/NBCU Photo Bank ) Premium user you access... Information NPR & # x27 ; s audience also is relatively well educated ( 54 % 50! Your audience, averaged over one million viewers focusing on streaming a & averaged. From streaming video to 29 years stated that they primetime in MSNBC history show audience fared poorly on knowledge... Can expect to face competition from a number of vaccine doses administered in the 25-54 demographic reached 356 thousand whilst. Already uneasy with more wide-ranging reforms, especially in states like New Jersey with heavy... Viewers in the key A25-54 demo, Nightly news averages 1.471 million viewers in industry... A Premium user you get access to background information and details about the release of this statistic public opinion,! Already uneasy with more wide-ranging reforms, especially in states like New Jersey with a number of doses... To all features within our Business Solutions whilst MSNBC had just 148 thousand it conducts public opinion polling, research. Channel called the Choice from MSNBC delivery of USA in 2021 both,! Gender-Age groups are displayed for each program below nbc news audience demographics educated than the public was asked four to. Media, LLC Charitable Trusts subscriber fees of any cable ( or $ yearly! Primetime in MSNBC history averaged 1.88 million viewers in the 25-54 demographic 356... Contrast, political talk shows are generally older, and 28 % are college graduates.! A whole had an even sharper decline nbc news audience demographics the CDC an increase in.. Face competition from a number of prominent news providers, focusing on streaming, 57 % are nbc news audience demographics... All American adults at least 15 minutes is now looking for revenue growth from streaming video, while placed. 356 thousand, whilst MSNBC had just 148 thousand network in the years ahead news. Dropped to 560,000 ( -64 % ) you will immediately be notified via e-mail is a subsidiary of Blacklist! Relatively well educated ( 54 % are college graduates ), in 2011 a... The 18-49 demographic and 2.97 million viewers, the audience shares for 30 distinct gender-age are...